TraMod PRODUCT | Keeping Past, Moving Toward Today
Interaction between tradition and modernity is a problem among societies which are looking for culture and identity and not only architects and interior designers, but also fashion and product designers are searching some solutions for this problem
Studio ZaDesign is one of these young design studios which identity, culture and creativity are their main displines for their productions
ZaDesign founded by Farzad Naghibzadeh, focuses on the relationship between project and user and believes on another aspect of tradition and modernity in their projects
If we do not translate tradition to the old and modernity to the new, we come to this conclusion that they are not opposite of each other. They make and complete each other, we just must add time to the soul of this process. Surely identity and tradition has a relationship with the past, but this past is not the complete meaning of the identity, Farzad says
He continues, The meaning of the past and traditions have different layers which are inside us and forgetting them is harder than their usages. Translating them to the contemporary language is the main solution
One of the recent product designs of ZaDesign Studio is called "OLAH". OLAH means something which lives, goes up and disappears and ZaDesign has tried to have a form of ancient animal, as pattern of this meaning, in a modern format but this is not just a product, it`s a platform of a time
This meaning is important and must stay for periods of time and maybe forever, but the form, materials and the way of making can be changed. The idea is important, being and living for a time, going up and disappearing and living again in a new form or format. A platform of a time, keeping past and moving toward today
